Plant Based Press: November Monthly Recap - PURIS Foods

From M&A news to breaking research and product launches, Plant Based Press is a collection of plant-based food industry observations.

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NEW PRODUCT LAUNCH:

Starbucks has launched vegan seafood across its outlets in Hong Kong. Its vegan crab cakes are now available in 170 stores across Hong Kong. This new product is being made by OmniFoods and is incorporated in Starbucks’ Thai Style New Crab Cake Salad, which also features mixed lettuce, pumpkin, tomato, and fresh pomelo pulp, and a salad dressing made with fish sauce served on the side. The fish sauce salad dressing can be removed to make the meal 100% vegan. This product is made using pea, soy, and rice protein.

WHY THIS MATTERS?

This will contribute to the fight against climate change in regards to our oceans. Overfishing and bottom trawling devastate our marine ecosystems. While conventional seafood accounts for 17 percent of animal-based protein sales in the U.S., plant-based seafood only accounts for less than 1 percent of the entire plant-based protein market in the United States. In 2019, only 29 companies worldwide offered alternative seafood products compared to the 87 companies reported in June 2021, according to a report on the plant-based seafood industry conducted by The Good Food Institute.

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Veg News Starbucks Vegan Crab Cakes Omni Foods

NEW PRODUCT LAUNCH:

Gousto, a UK-based meal kit retailer, is trialing the world’s first edible packaging for its recipe boxes. This packaging is made using pea protein and was invented after two years of research and a year of development by the researchers at the University of Cambridge. This product is made by drying and engineering pea protein into sheets that imitate plastic sheets. This enables zero wastage and also preserves food flavor.

WHY THIS MATTERS?

Last year the business cut plastic by 50% in their boxes by switching to more cardboard packaging and launching the Eco Chill Box, an innovative insulator made of recycled cardboard that keeps ingredients fresh in boxes. A further 18.8 tons of plastic could be saved by Gousto annually if the new edible stock cube packaging is rolled out in full to customers in the future, the company says.


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Gousto trials world s first edible packaging made from pea protein wrbm large

EXPANSION:

Neat Burger, a London-based plant-based burger manufacturer backed by Lewis Hamilton, has revealed its plans to set up around 30 stores in London by next year. Following its latest funding round of $ 7 Million, the company has reached a valuation of $ 70 Million. The company aims to make plant-based food more accessible, and hence its also testing a plant-based burger to be launched for £1.99 to compete with chains like McDonald’s. Also, Neat Burger has plans to launch its pea protein burgers in supermarkets across the UK for the people outside London to enjoy.

WHY THIS MATTERS?

Neat Burger plans to use the funding to aid its ambitious expansion plans to triple in size next year. The expansion allows room for healthier options to be available compared to fast food joints. Commenting on the project at the time of its launch, Hamilton said: “As someone who follows a plant-based diet, I believe we need a healthier high street option that tastes amazing but also offers something exciting to those who want to be meat-free now and again.”

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PARTNERSHIP:

Field Roast and Eat Just have partnered to launch Sausage, Egg & Cheese Plant-Based Breakfast Sandwiches through Whole Foods stores. This co-branded vegan breakfast item would contain Field Roast Plant-Based Breakfast Sausage Patty, JUST Egg Folded, and Chao Creamery Creamy Original Cheese Slice. This product will be made available through Whole Foods stores across the U.S. from 2022.

WHY THIS MATTERS?

In the last 12 months, the Field Roast brand has seen tremendous growth in the U.S., introducing nearly ten new products and gaining distribution at more than 5,500 retailers throughout North America. Its portfolio of high-quality plant-based sausages, burgers, roasts, appetizers, and entrees and its leading Chao Creamery dairy-free cheese products are crafted for those who want to discover, indulge and share in bold taste experiences. This allows for more variety and options for plant-based eaters.


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Field Roast Breakfast Sandwich compressed

FUNDING:

US-based vegan food manufacturer Abbot's Butcher has closed its Series A round of funding led by Melita's Ventures along with participation from celebrity investors Owen Wilson and Woody and Laura Harrelson. The company manufactures vegan meat made from pea protein, vegetables, herbs, spices, extra virgin olive oil, and vinegar. The company's products fall under the premium plant-based meat segment and are available in foodservice outlets and grocery stores.

WHY THIS MATTERS?

Through their investment in vegan meat, Wilson and the Harrelson's (both longtime vegans) are supporting a future free from animal exploitation for the good of human, animal, and planetary health, and many of their celebrity peers are on board, too. With celebrities like Drake, Snoop Dogg, and NBA player JaVale MaGee investing in plant-based companies, the movement moves to a whole new level.


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Veg News Owen Wilson Woody Harrelson