PURIS Pea 2.0
Dairy has met its match
PURIS P2.0 is the best-tasting plant protein. Our revolutionary patent-pending process creates the smoothest, cleanest pea protein ever.
Why You'll
Love PURIS 2.0
Beany, earthy aftertaste doesn't have to be the norm.
Most protein-packed foods and beverages on the shelves today simply don't taste good — some are too gritty, others taste extremely earthy, and most (if not all) require extra ingredients to solve these challenges.
So, it's no surprise that 46% of consumers say that taste and flavor significantly influence their purchasing decision for sports nutrition products.
In an industry where taste is king, your customers deserve unmatched neutrality, creaminess, color, odor, and flavor. A clean-label favorite, P2.0 offers a clean slate for creativity and one-of-a-kind products. And because of its solubility and neutral flavor, it's able to be used in higher concentrations without diminishing product quality.
So smooth, it's criminal.
Creamy. Smooth. Delicious. Today's consumers don't just want good-for-you products — they want an experience. That means it's not enough to give consumers protein-packed options; the products you offer have to be pleasant to eat or drink, as well.
PURIS 2.0 is the smoothest, creamiest plant-based protein you'll find on the market. It's more than a protein — it's a sensory adventure offering an ultra-smooth mouthfeel with no chalky or gritty texture.
With consumers craving natural ingredients and fewer artificial ingredients and additives, P2.0 can offer around 20% cost-in-use savings depending on your formula.
So good, you'll forget it's not dairy.
Whey has owned a large protein market share for years — but dairy-based proteins also tend to experience unstable pricing, making them a more unpredictable line item for your budget — and for your consumers.
Not only do plant-based proteins belong to a more stable market, but consumers are seeking them out, with Google Searches for pea protein surging 37.5% over the past decade.
PURIS 2.0 presents as a light plant-based protein, making it closer to dairy and dairy-based proteins (and easier to achieve coloring for vanilla-flavored products). And when switching from whey to PURIS 2.0, our manufacturers save anywhere from ~6% to ~38%, depending on formulation, after swapping proteins and dropping maskers.
